What Does “Abruptive” Mean?

As an adjective of the word "abrupt", Abruptive engulfs concepts like "sudden", "unexpected", and "improbable".

Unexpected things defy the odds and happen against all expectations, our anthem for achieving something that most people think is impossible.

Our vision is clear: to help humanity push the impossible. We're not afraid to take chances, and we're not afraid to challenge the status quo.

We are the rebels, the rule-breakers, the underdogs. We don't play by anyone's rules but our own. Some call us crazy. Some call us risk-takers. But we know that it's always the ones who take risks that end up changing the world.

What is the Abruptive Mark?

Inspired by the all-seeing eye, our logo mark symbolizes vision beyond what most people dare to see. The eye is a portal that leads to a hidden and often unnoticed world.

It signals that there is always more to see and learn, no matter how difficult it may seem, a reminder that we should never stop exploring and growing, a call to action for those who are not afraid to do things differently.

The central circle is surrounded by a portal ring, representing the gravitational push of a white hole. It symbolizes the power of our mission - to provide people with the resources and knowledge they need to defy the odds and make groundbreaking changes in their lives.

What is सहस्रार?

Written in Sanskrit, the word "Sahasrara" represents the seventh primary chakra, "the bridge to the cosmos", also known as the crown chakra.

We are a multicultural institute of various religious faiths and beliefs, and we do not exclusively associate ourselves with one spiritual practice. Our founder, Alex Döda, is born in Europe and doesn't endorse any specific religion.

With that in mind, we find deep inspiration in ancient practices and live by a commitment to pursue the world of metaphysical knowledge actively and apply our learnings in our personal and business endeavors.

Why Purple?

Not only is purple often associated with nobility and elegance, which are core ingredients we pour into everything we do, but it is also the representative color of the crown chakra.

There are many things that the color purple represents. These include unity, wisdom, wealth, awareness, and fulfillment. People often associate purple with mystery and the unknown - a mark for those who are willing to explore new possibilities.

At Abruptive, we draw inspiration from all these traits as we constantly strive to explore new ideas and create something beautiful and extraordinary.

Branding

Use our official brand assets when creating content about us, printing materials, creating partnership, press releases, etc.

Logos

SVG

The preferred format to be used for all our logos. Use the light logo (the first one) whenever possible.
Brand Logo Brand Logo Dark

PNG

An alternative image format for our logos, only for when SVG cannot be used.
Brand Icon Brand Logo Dark

Icons

SVG

The preferred format to be used for all our icons. Use the light icon (the first one) whenever possible.
Brand Icon Brand Icon Dark

PNG

An alternative image format for our icons, only for when SVG cannot be used.
Brand Icon Brand Icon Dark

Avatar

JPEG

Our brand avatar, used on social media and other places that require a profile picture.
Brand Avatar

Colors

Copy
Primary
#8666FF
134, 102, 255
Copy
Dark
#281F4C
40, 31, 76
Copy
Light
#E7E0FF
231, 224, 255

Fonts

Author

We use the "Author" font for everything, including headings (semi bold) and body content (normal).
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
(,.;:?!$&*)
Weight: 400 (Normal)
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
(,.;:?!$&*)
Weight: 600 (Semi Bold)
Usage
CSS
Use this font family whenever referencing fonts in your CSS.
font-family: "Author", sans-serif;

Sizes

Scale

We use the Perfect Fourth scale when calculating all our sizing proportions.
Base: 19px (1rem)
Ratio: 1.333
Smaller Values
Here are some of the most used smaller scale values:
0.75
0.563
0.422
0.317
0.238
Larger Values
Here are some of the most used larger scale values:
1.333
1.777
2.369
3.157
4.209
5.61
7.478
9.969

Typography

All headings and copy must be sized accordingly to the scale we use. For structural purposes, a heading can use another heading's size, as long as it's using one of the following sizes:
Heading 1
4.209rem
Heading 2
2.369rem
Heading 3
1.777rem
Heading 4
1.333rem
Heading 5
1rem
Heading 6
0.75rem

Article Body

1.333rem
Default Body
1rem

Elements

Rules

Border Radius: 0.422rem
Letter Spacing: Normal